HOW ARCHITECTURE CAN ALTER OUR WINE EXPERIENCE
Can architecture fundamentally alter our wine experience? Some of the world’s finest wineries believe that building design can, as Jonathan Bell takes a tour
A dramatic shimmering structure rising up above serried rows of vines has become a visual shorthand for the contemporary wine industry; aside from the label, winery architecture is an insight into the aesthetic aspirations of the winemaker.
The first wave of “starchitecture” in the late 90s and early noughties proved to be a prime for winery design. The winery rapidly became one of the most expressive typologies in modern architecture, thanks to open client briefs that celebrated the mix of function and inner workings, while simultaneously encouraging a direct visual and physical contact to the surrounding landscape. Finally, there was the growing economic need for wineries to become destinations, places that were memorable, intriguing and with the building design, a focus of attention.
Nearly 25 years after completion, the gabion walls of Herzog & de Meuron’s Dominus Winery in Napa Valley have aged to perfection, tying the building into the fertile soil of the surrounding vineyards. In Spain, Frank Gehry’s characteristically audacious structure for the award-winning Marqués de Riscal vineyard still takes the breath away; a cascading flutter of rose-colored steel, it was inspired by the curls of foil discarded with a flourish en route to uncorking.
Santiago Calatrava’s Bodegas Ysios, in the heart of Spain’s Rioja country, is another architecturally driven project. Completed in 2001, the rippling structure is one of Calatrava’s most successful, benefiting from the minimal functional requirements of a winery building. A site-specific winery, the design mirrors the Sierra Cantabria mountains that serve as a backdrop.
Swooping, dynamic forms also defined Christian de Portzamparc’s Château Cheval Blanc in Saint-Émilion, France, a 2011 winery that is an addition to the historic château and celebrates perfectly cast concrete. Renzo Piano, Richard Rogers, the late Zaha Hadid and more are all represented in this typological niche: in the era of the starchitect and the age of designer as icon, every internationally renowned architect had a winery in their portfolio.
The world of architecture and wine revealed itself to be a hitherto unimaged landscape of innovation, intrigue and experimentation. The relationship between wine and design blossomed due to vineyards’ desire to signal their existence to the world, transforming historic agricultural buildings into cultural destinations in their own right. Tasting rooms, retail, restaurants, viewing galleries and even hotels were tacked on to the list of winery functions, while the fundamental requirements of winemaking were simple enough to let the architectural imagination run riot.
As palates and preferences have become more sophisticated, architecture has also started to express key values like sustainability and environmental performance. These are, after all, buildings with a close connection to the land. Making, storing and aging wine requires precise, consistent environments, all the better for architects to explore ways to minimize the impact these structures have on their sites. As the century progressed, these structurally and sculpturally ambitious projects have given way to a more ascetic, refined style.
The architecture of wine has progressively become earthier and more authentic, with materials like rust-red Corten steel favored over the industrial high-tech of Calatrava’s aluminum roof or Gehry’s glossy steel ribbons. A good example is Smiljan Radic’s 2014 winery at Vik in Chile’s Millahue Valley. Part radical environmental experiment and part experiential playground, the underground winemaking rooms are set beneath a gently sloping open plaza that has been artfully strewn with rocks by Radic and his partner and collaborator Marcela Correa. Water runs through this landscape, providing additional cooling for the facility below, while the main hall has a broad white fabric roof, which is an elegant and lightweight way of creating shelter from the sun.
Meanwhile in Italy, Archea Associati’s remarkable Antinori Winery in Tuscany has vines planted across its broad concrete roof, with circular skylights and Corten steel walls enveloping a museum, restaurant, and auditorium. Wine is stored in underground vaults, beneath parabolic arched roofs formed from terracotta bricks, lit by the skylights.
Lately, even the starchitects are toning down their approach. Foster + Partners’ new winery for Le Dôme in Saint-Émilion had to squeeze the modern mechanics of winemaking into vineyards surrounding a medieval village, which is a UNESCO World Heritage Site. Le Dôme is a circular, half-sunken structure that gives visitors an outlook across the vines to the old village, as well as a view down to the vats from a visitor center directly beneath the structural timber roof.
Other contemporary works that emphasize place over pomp include the Stoney Rise Cellar Door project, created by Cumulus Studio in Gravelly Beach, Tasmania. Completed in 2020, the building is domestic in scale, with a modest footprint that’s sited to provide the best views of the river running through the plot. Handmade local bricks are combined with spotted gum timber and bespoke furnishings, creating a modest structure that feels part of its context. The studio also built the structure for Devil’s Corner, a large Tasmanian vineyard run by the Australian company Brown Brothers. With its observation tower and angular light wells, Devil’s Corner is a bold local landmark.
In British Columbia’s Okanagan Valley, the Martin’s Lane Winery by architectural firm Olson Kundig in Kelowna is one of several vineyard projects completed by the Portland-based architects. Built for the von Mandl family, Martin’s Lane is the practice’s second project for the family. Sloped to match the terrain, the gradient of the structure helps the gentler, more natural gravity-driven winemaking process, which takes place within an enclosure formed from weathered corrugated steel sidings and rough-formed concrete.
“Martin’s Lane Winery produces wines at a superior level, and the architecture tells the story of the intersection between the land and the winemaking,” says the firm’s principal, Tom Kundig. “The building falls along the topography of the land [that produces the wine], while the hospitality portion of the program cantilevers out over the landscape, opening the space to the lake, the vineyards and the mountains beyond.”
A unique and idiosyncratic building type, the winery is a place that must blend performance with visual panache, while never straying far from the earth that sustains it. For architects, such commissions continue to be a much sought-after creative tonic.
THE STARCHITECT ERA
There was a moment, in the last years of the 20th century, when modern architecture broke out of its ivory tower and deigned to descend into mass culture. Around the world, a number of key buildings became celebrated for the way in which a bold aesthetic approach seemed to closely correlate with an enhanced social and economic impact. Colloquially known as the “Bilbao Effect,” following the international attention given to Frank Gehry’s Guggenheim Museum Bilbao in 1997, the message was simple; build it, and they will come.
Gehry’s extraordinary structure was just as much a draw as the art within in, and some four million flocked to its metallic curves and soaring galleries in its first three years alone. The city reckoned this brought in around half a billion euros in extra economic activity. Soon other cities wanted a slice of the action. In the process, the upper echelon of architects became household names – the so-called “starchitects” – as their work became akin to a city-block sized limited edition.
Collect the set and reap the benefits. Museums, art galleries, and concert halls were the obvious arena for bold structural gestures and forms, but there were also airports and exhibition centers, skyscrapers, and apartment blocks. Alongside Gehry, architects like Zaha Hadid, Renzo Piano, Herzog & de Meuron, Rafael Moneo, and Santiago Calatrava, all fitted into this mold, their names becoming akin to prestigious luxury brands that could command a premium.
The winery was quick to succumb to the lure of starchitecture, for the typology had no complex technical or contextual requirements, and frequently stands alone with no distractions. What better way to signal a commitment to innovation and culture than by commissioning one of the world’s most famous designer names?
A new wave of architects is emerging to emphasize the importance of cross-disciplinary collaboration. Disillusioned with the hierarchical arrangement of the traditional architectural office, or the economic disadvantages of large-scale practice, these new collectives represent the coming together of different skills in search of a shared vision. Often, this goes beyond conventional architecture and involves art, media, landscape, product design and community engagement.
The Turner Prize-winning London studio Assemble Architects originally came together for a single project but have continued to practice and broaden the scope of their work, which embraces master-planning, exhibition design, landscape design and residential work. The studio also launched Assemble Studios, an initiative that provides light industrial workspaces for small practitioners.
In Brussels, Rotor is a large studio of young designers committed to sourcing and expanding reusable elements in the built environment. The UK design collective, The Decorators, incorporate psychology into their practice, along with landscape and interior design, while multidisciplinary firms such as Note Design in Stockholm, FAR frohn&rojas in Berlin and ciguë in Paris all seek to expand our perception of how to shape the built environment to best suit the people who actually use it.
All these studios embrace a hands-on approach to design, often physically making fixtures and structures, conducting field research, and assembling the networks that go into every creative project. Because of the diversity, passion and inclusivity of the collective approach, often there’s a more explicitly political dimension to the work, whether it’s challenging existing socio-economic systems, confronting past injustice or giving voice to marginalized communities. For too long, contemporary design has been presented as a one-size-fits-all solution. The new collective studios acknowledge that pluralism is a fundamental part of modern life.
TOP TEN VINEYARDS WITH INSPIRED ART COLLECTIONS
From Château La Coste in Aix-en-Provence to the Donum Estate in Sonoma, Theodora Thomas selects the top ten vineyards with inspired art collections
THE WHIMSICAL AND COLLECTABLES: DISCOVER THE LATEST IN GLASSWARE DESIGN
New generations are challenging traditional drinking etiquettes, as Debika Ray investigates the modern world of glassware
SOMMELIERS ARE USING THEIR CRAFT TO OPEN OUR PALATES
Sommeliers and wine educators can open our eyes to new ways of experiencing wine through artistically curated programs that tap into the mind and soul. We speak to a diverse group doing just that
THERE’S A COMING REVOLUTION IN ART, BUT SHOULD YOU GET INVOLVED?
In less than a year, NFTs have changed the landscape of art, yet they remain a puzzle to many. Tom Seymour looks at their staying power in the market.